History
Trace the rich history of sports betting from ancient civilizations to the modern regulated industry we know today.
Showing 73-96 of 140 topics
The Role of Third-Party Pricing Suppliers
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The Psychology of the SGP
The **Same Game Parlay (SGP)** has transformed sports betting by monetizing the **Conjunction Fallacy**, where bettors mistakenly believe a detailed, multi-event narrative (e.g., "Team A wins AND Player X scores") is more probable than a single outcome because it tells a coherent story. **Key Psyc...
The Economics of Official League Data
**The Economics of Official League Data** explores how sports leagues monetized their scoring feeds, transforming them into a critical, high-cost intellectual property for the betting industry. **Key Economic Drivers:** * **The Pivot to Commercial Mandates:** After failing to secure statutory "In...
The Micro-Betting Revolution
The **Micro-Betting Revolution** marks the shift from wagering on game outcomes to betting on discrete, momentary events (e.g., the result of the next pitch). This evolution was driven by the repeal of PASPA and the specific cadence of US sports (NFL/MLB), which favor stop-and-start wagering. **Ke...
The Tech Acquisition Wars (2020-2024)
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Advertising Saturation and Normalization
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Gamification and Loot Boxes
The **Gamification of Sports Betting** represents the convergence of gambling and video game mechanics, designed to increase user retention through **Variable Ratio Reinforcement**. This trend traces its roots to the **CS:GO Skin Economy** (2013), where virtual loot box items became a de facto curre...
The Psychology of the 'Near Miss' in Sports Betting
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The Skin Gambling Economy (CS:GO)
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Neuroscience of the 'Near Miss'
The **'Near Miss' Effect** describes a phenomenon where a loss close to a win recruits the brain's reward circuitry similarly to an actual win, driving betting persistence despite financial loss. **Key Neurobiological Mechanisms:** * **Dopamine Hijack:** Near misses trigger phasic dopamine releas...
The Evolution of 'Whale' Management
The management of 'whales' (high-stakes bettors) has shifted from a relationship-based **credit model** in the analog era to a data-driven, compliance-heavy framework today. Historically, bookmakers managed whales via personal hosting and credit lines, focusing on debt collection risk. The offshore ...
The History of 'The Vig' (Vigorish)
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The Economics of Addiction: VIP Schemes
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The Hubdub Prediction Market Model
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Pari-Mutuel vs. Fixed-Odds Betting Models
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The Pivot: DraftKings/FanDuel Transition (2018)
Following the Supreme Court's 2018 repeal of **PASPA**, Daily Fantasy Sports (DFS) giants **DraftKings** and **FanDuel** executed a rapid pivot to become the dominant US sportsbooks. Their success relied on converting their massive, pre-existing databases of DFS users into sports bettors, giving the...
The Customer Acquisition Cost (CAC) Wars (2019-2022)
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The Kambi vs. SBTech Architecture
The rivalry between **Kambi** and **SBTech** (2010–2020) defined the technological infrastructure of the modern regulated sports betting industry. **Kambi** pioneered the **Pooled Network Model**, a centralized "Managed Trading Service" where all operators share the same odds, risk management, and...
Micro-Betting Architectures (Simplebet)
**Micro-Betting** transforms sports wagering from game-level outcomes to atomic, momentary events (e.g., "Next Pitch Result"). **Simplebet** (est. 2018) pioneered the B2B architecture enabling this shift, overcoming traditional latency and manual trading limitations. **Key Architectural Components:...
The Evolution of Same Game Parlay (SGP) Engines
The **Same Game Parlay (SGP)** engine represents a pivotal shift in sports betting technology, moving from the prohibition of correlated bets (due to the **related contingencies** problem) to their automation. Initially, correlated bets were priced manually by traders via social media requests (e.g....
Official League Data Mandates
Following the failure to secure direct "integrity fees" post-PASPA, major US sports leagues (NBA, MLB, NFL) successfully lobbied state legislatures (e.g., TN, IL, MI) to mandate the use of **Official League Data** for settling in-play (Tier 2) wagers. These mandates circumvented the *Motorola v. NBA...
KYC and Identity Verification Evolution
The evolution of **KYC (Know Your Customer)** in sports betting has shifted from a model of **social trust** to one of **algorithmic surveillance**, driven by the transition from cash-based illegal markets to regulated digital ecosystems. **Key Evolutionary Stages:** * **Manual Verification (The ...
Bonus Abuse and Gnoming
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Regulatory Arbitrage: Curacao and Anjouan
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