The Micro-Betting Revolution

The **Micro-Betting Revolution** marks the shift from wagering on game outcomes to betting on discrete, momentary events (e.g., the result of the next pitch). This evolution was driven by the repeal of PASPA and the specific cadence of US sports (NFL/MLB), which favor stop-and-start wagering. **Key Technical Drivers:** * **Algorithmic Pricing:** Reliance on ML engines (e.g., **Simplebet**, **nVenue**) to price thousands of markets in milliseconds without human trading. * **Low-Latency Data:** The necessity of official league data rights (Genius Sports, Sportradar) to minimize the gap between live action and sportsbook odds. Economically, micro-betting offers operators higher margins (hold) and increased user retention during blowouts. However, it faces scrutiny for its high-frequency nature, which mimics the psychological reward loops of slot machines.