Micro-Betting Architectures (Simplebet)

**Micro-Betting** transforms sports wagering from game-level outcomes to atomic, momentary events (e.g., "Next Pitch Result"). **Simplebet** (est. 2018) pioneered the B2B architecture enabling this shift, overcoming traditional latency and manual trading limitations. **Key Architectural Components:** * **Automated Pricing:** Utilizes Machine Learning (ML) to calculate probabilities for immediate game states (e.g., next down result) in milliseconds, removing human traders from the loop. * **Official Data Feeds:** Relies on sub-second official league data (Genius Sports, Sportradar) to minimize latency and prevent "past-posting" (betting on events that have already occurred). * **High-Frequency Lifecycle:** Automatically opens, suspends, and settles markets within seconds, increasing the "velocity of money" and user engagement. **Industry Significance:** Simplebet's technology powers "Flash Betting" for major operators like DraftKings and FanDuel. The company was acquired by **DraftKings** in August 2024, signaling a consolidation of micro-market technology as a core retention tool rather than a niche feature.