Modern Integrity Monitoring Partnerships

Modern Integrity Monitoring Partnerships represent the technological and collaborative backbone of the contemporary regulated sports betting industry. Moving away from the historical separation between sports and gambling, these partnerships unite **Sports Leagues** (NFL, FIFA), **Betting Operators** (DraftKings, Bet365), and **Integrity Monitors** (Sportradar, IBIA, IC360) in a shared ecosystem. The core function of these partnerships is the real-time detection of match-fixing through **algorithmic analysis** of global betting liquidity and line movements. When anomalies are detected—such as unexpected heavy betting on a minor event—alerts are distributed to regulators and leagues for investigation. Key developments include the monetization of **Official League Data**, where exclusive data rights are bundled with integrity services, and the rise of specialized firms like **U.S. Integrity** (now IC360) to address the specific needs of the North American market. Despite these successes, the system faces persistent challenges from unregulated offshore markets (which do not share data) and the granular risks associated with **micro-betting**.