White Label Solutions: The Tech Stack of Betting

The **White Label Solution** is the technological framework that industrialized sports betting, transforming it from a specialist trade into a marketing-driven commodity. By the mid-2000s, the industry bifurcated into **Operators** (who handle marketing and user acquisition) and **Suppliers** (who handle the tech stack). **Key Components of the Stack:** * **PAM (Player Account Management):** The backend handling wallets, compliance, and identity. * **MTS (Managed Trading Services):** The outsourcing of odds-making and risk management to providers like **Kambi** or **SBTech**. * **Data Feeds:** Reliance on duopolies like **Sportradar** and **Genius Sports** for real-time match data. **Historical Significance:** This model allowed for the rapid expansion of the industry post-PASPA (2018) in the US and the proliferation of offshore sites via Curacao. However, it has led to a homogenization of the product, where most sportsbooks offer identical odds and interfaces, forcing competition to shift entirely to marketing spend.