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Sweepstakes Casinos: The US Legal Loophole

The **Sweepstakes Casino** model circumvents US online gambling bans by utilizing a **dual-currency system** (Gold Coins for play, Sweeps Coins for prizes) and the **"No Purchase Necessary"** legal defense. By offering an **Alternative Method of Entry (AMOE)**—usually via mail—operators argue they a...

Summary

The **Sweepstakes Casino** model circumvents US online gambling bans by utilizing a **dual-currency system** (Gold Coins for play, Sweeps Coins for prizes) and the **"No Purchase Necessary"** legal defense. By offering an **Alternative Method of Entry (AMOE)**—usually via mail—operators argue they are running legal sweepstakes rather than gambling, as the element of "consideration" (payment) is technically removed. Pioneered online by **VGW (Chumba Casino)** and recently adapted to sports betting by **Fliff**, this sector generates billions in revenue. However, it faces existential threats from state regulators (e.g., Michigan's recent crackdown) and class-action lawsuits arguing the model is a sham designed to disguise illegal gambling.

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