Micro-Betting and Algorithmic Pricing

Micro-betting is the technological evolution of sports wagering from game-level outcomes to discrete, play-by-play events (e.g., "next pitch result"). This shift was enabled by the transition from manual trading to **Algorithmic Pricing**, where machine learning models ingest low-latency **Official League Data** to calculate probabilities and settle bets in seconds. Key developments include: * **Automation:** The removal of human traders to maximize market "uptime" and minimize suspension periods. * **Economics:** Micro-markets generate higher hold percentages (margins) for operators compared to pre-match betting due to market inefficiency and the impulsive nature of the wagers. * **Infrastructure:** The rise of specialized B2B providers like **Simplebet** (acquired by DraftKings) and data distributors like **Sportradar** and **Genius Sports** who control the speed of information. * **Latency:** The ongoing technical battle between data feed speeds, broadcast delays, and "courtsiders" attempting to beat the algorithms.